Zoya Lipstick Belle

Since 1993, Zoya Nail Polish and Treatments has provided quality, long-wearing formulations that are free of potentially toxic ingredients. Here’s how the battle against artificial and toxic products was won. As owner of the country’s first Natural Nail and Skin Spa and armed with relevant information on potential health hazards, Zoya Reyzis was resolute to create a new line of quality professional products that would meet her exacting specifications. Pregnant at the time, she enlisted the aid of her chemist husband, Michael Reyzis, to develop toluene, formaldehyde and dibutyl-phthalate free formulations that would provide extended wear on natural nails making Zoya the first to develop a “Big 3 Free” formula of nail polish. In the years since the birth of the brand, the commitment to providing safe and effective products has soldiered on with Zoya once again leading the way with the removal of formaldehyde resins and camphor to create the first “Big 5 Free” nail polish brand.